Each Creator Tool works fine on its own, but they're designed to chain together into one pipeline. Here's what that actually looks like end to end, using a single example topic.
Step 1: Turn the idea into a script
Start in Script Writer. Give it a one-sentence topic, pick a tone and a structural template, and generate a draft with a hook, body, and call-to-action. Don't aim for a final script here — aim for a shape you can react to and rewrite.
Example: topic = "why most people quit a new habit in the first week" → hook-first template → a draft with a punchy opening line, three short supporting points, and a closing question.
Step 2: Turn the script into a voiceover
Take the finished (rewritten) script into TTS Studio. Pick a voice that fits the tone — energetic for a hook-driven script, calmer for a storytelling one — and a matching tone preset. Preview a couple of voice options before generating, since the sample clips in the picker save you from regenerating repeatedly to find the right fit.
Step 3: Generate captions from the same text
Before you forget you have it, paste the same script lines into Caption Generator. Since you already have the exact wording, this takes seconds and produces a properly timed SRT (or WebVTT/ASS) file matched to your script — no need to transcribe the voiceover audio afterward.
Step 4: Assemble in your editor
Drop the voiceover audio, the caption file, and your own visuals/B-roll into whatever video editor you use. This is the one step the tools don't automate — but by this point, the writing, recording, and captioning work is already done.
The shortcut: doing all of this in one pass
If you want several different angles on the same topic rather than one finished script, Create Shorts & Reels runs steps 1-3 automatically, multiple times, producing several complete script + voiceover + caption packages from one topic description. It's the same pipeline, just run as a batch instead of one variant at a time — useful when you want to A/B test hooks instead of committing to your first draft.
What this workflow doesn't cover
None of this replaces having something genuinely worth saying. The tools remove the mechanical friction — writing from a blank page, recording in a quiet room, manually timing captions — so more of your actual time goes toward the idea and the edit, which is where the content actually lives or dies.